Characterful Storytelling
FILMMAKING THAT HELPS YOUR business find, craft and tell stories with substance
Story is king
When it comes to filmmaking, crafting a compelling narrative seems like an obvious requirement. However, it’s surprising how frequently this aspect is neglected.
Humans have been sharing stories around campfires for millennia. We are inherently drawn to engaging narratives and form connections through these stories.
Before picking up a camera, my approach involves collaborating with you to discover and craft a story worth telling.
A genuine story that is as authentic as the people telling it.
A story that puts your audience first.
A Different Approach
A film that connects with an audience needs far more than beautiful imagery, atmospheric audio and an emotive score. Focusing only on these elements leads to the creation of films that talk ‘at you’ rather than to you.
The most important requirement in any project is creating an emotional connection to your audience. How we establish this connection is our most significant challenge.
A compelling story often begins with the authentic tales of real individuals. An audience wants to feel the the trials, hardships, highs, lows, and triumphs. They want to be taken on a journey that leads to a significant moment of revelation, change, or the realisation of a new perspective or paradigm.
Native Origin can help your business to tell stories like these.
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There are great stories all around us waiting to be told. But what makes a story great, and how do we know if our story is worth telling?
I often come back to a quote by Kenneth Burke, who said, "Stories are equipment for living."
This quote reminds us that a good story must be designed to put our audience first. We must tell stories that enable our audience to embark on a journey of change and experience something new for themselves.
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Fictional stories can be extremely powerful, but there is something in the authenticity of a person's real-life experiences that lends to telling stories that have greater resonance.
Audiences want to hear about the experiences that have made you who you are, the life lessons you have learned, and the things you have discovered about yourself.
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Aimless storytelling is painful, and we've all experienced stories that feel hollow and inauthentic. Even worse, there are those stories that stretch the truth beyond what is believable.
Not all stories are created equal, and there are certain key elements that every story needs. Believe it or not, you already have the ingredients for great storytelling inside of you, and together, we can craft stories that are worth telling.
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Once we have crafted a compelling story, the next step is to present it in a format that your.audience can engage with.
Native Origin is a full-service production company. I have all the necessary equipment and technology to create captivating digital content. Whether you need long-form films for your website or short-form content for your social media feeds, Native Origin can serve as your one-stop shop.
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By putting our audience first, crafting a story worth telling, and presenting it in a way that engages them, you have content you need to connect with them emotionally.
From there, your marketing and social media teamcan work their magic to get your content seen and engaged with.
When only the highest quality, cinematic filmmaking will do.
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The art of cinematography involves much more than simply pressing the record button on a large camera. The selection of focal lengths, camera positioning, frame composition, scene lighting, art direction, editing, and colour all contribute to the feel of a finished film.
Native Origin possesses a broad range of in-house camera and filmmaking equipment. This enables us to capture beautifully cinematic imagery with Netflix-level cinema cameras and vintage Carl Zeiss lenses. With this technology, we can paint scenes with beautifully soft light, obtain a bird’s eye view of a scene from a high-end drone, and capture immersive audio with a collection of high-fidelity microphones.
Big picture thinking
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Every Native Origin project begins by zooming out to understand the wider context of where your business is and what it hopes to achieve. Where other suppliers may only focus on the project you have outlined in your brief, Native Origin is interested in the entire makeup of your marketing activities.
I want to know who your audience is, how my work fits in with the other activities you are doing, and how we can build a long-term relationship to give your business the content it needs over a long period of time.
The right media for the right platform
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A common misconception is that a variety of digital assets can be generated from a single film.
Though the creation of social media content and photography may be linked to a long-form filmmaking project, they are separate projects in their own right and require unique approaches, formats, and outputs.
At Native Origin, I am equipped to produce a broad range of digital assets for your business. However, we will treat each format as an individual project with a distinctive process. I also offer a monthly retainer service to deliver regular social media content for your business.
Why Native Origin?
Native Origin puts your audience first. Where other suppliers may put their own needs first (or the needs of their client first), my focus is on crafting great stories that enrich the lives of the people you want to reach.
I also care passionately about the journey your business is on and strive to develop a long term relationship with you that provides your business with the digital content it needs over time.
My story first approach will enable you to find, craft and share authentic stories that are worth telling. And you will find out things about yourself along the way that you wouldn’t have considered before.
Finally, I fully understand the importance of the trust you place in me, and I will do everything I can to create exceptional work for you and your business.
Clients
